Category: Brands

Servicing from the inside out

Chobani

Last November, I attended the Fast Company Innovation Festival at NYU. The one speaker I wanted to see was Hamdi Ulukaya, Founder and CEO of Chobani. He didn’t disappoint. Fast Company followed up that event with an April 2017 cover

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Little service moments matter

Whole Foods

The other day I was at Whole Foods and saw a customer with two young sons in the produce section. She had put some blueberries in her cart, and the boys immediately wanted to eat them. Outnumbered, she was looking

Service is personal (aka Starbucks knows my order)

I started drinking coffee a couple of years ago. I’ve always loved and admired the Starbucks brand, so I started visiting a location near my office here and there, and then more regularly as my coffee addiction grew. As I

Verizon gets social service – my experience

I recently was locked out of my Verizon FIOS account. Any time I tried to log in, I ended up in my Verizon Wireless account instead (I am a client of both). I naturally took to Twitter to see if

Starbucks brand promise

I recently saw (and captured) this Starbucks ad in Time magazine.  I really like how the “barista promise” – a consumer brand promise – is one of service.  It so easily extends to the Starbucks employer brand.  It says, not

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