I recently saw (and captured) this Starbucks ad in Time magazine. I really like how the “barista promise” – a consumer brand promise – is one of service. It so easily extends to the Starbucks employer brand. It says, not only will you get great service if you buy coffee at Starbucks, but we’re also a great place to work if you’re inspired by providing that kind of service. You can either experience the apron or wear it – the ad works both ways.