Category: Starbucks

Service is personal (aka Starbucks knows my order)

I started drinking coffee a couple of years ago. I’ve always loved and admired the Starbucks brand, so I started visiting a location near my office here and there, and then more regularly as my coffee addiction grew. As I

Posted in Service levels, Starbucks

Starbucks brand promise

I recently saw (and captured) this Starbucks ad in Time magazine.  I really like how the “barista promise” – a consumer brand promise – is one of service.  It so easily extends to the Starbucks employer brand.  It says, not

Posted in Employer branding, Starbucks