Month: March 2014

Starbucks brand promise

I recently saw (and captured) this Starbucks ad in Time magazine.  I really like how the “barista promise” – a consumer brand promise – is one of service.  It so easily extends to the Starbucks employer brand.  It says, not

Posted in Employer branding, Starbucks

Being inspired by service

I thought a great way to start my new blog would be to share a piece I wrote to my team recently.  I hope you enjoy it. We all have service experiences every day. At the convenience store, the bank,

Posted in Service levels